Market research
The increasing appeal of Japanese food in many countries is fuelling international sales of sake, though the market is declining in Japan itself. The rice wine category is also benefiting from premiumisation in the massive Chinese market on the back of economic growth and rising personal incomes. Catherine Mars of Euromonitor International assesses the opportunities on offer in the sake sector.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
