The recession has prompted trading down in the spirits market, even putting the brakes on the seemingly ever-increasing premium vodka category. With reference to a new IWSR/just-drinks report, Ben Cooper examines whether the new frugality seen among vodka drinkers will remain when economic conditions improve.
Research - Vodka marketers may find the frugal habit hard to shift
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why craft owes much to multinational brands
- Responsible drinking measures around the world
- Are big brewers buying craft to benefit big beer?
- The on-premise trends that will shape the future
- Concha y Toro Q1 2017 by region - results data
News
- Brown-Forman adds UK to Slane Irish Whiskey launch
- AB InBev gifts GBP100,000 to English football team
- Pernod Ricard launches Absolut Canada
- Berry Bros & Rudd shifts London store to new site
- Proliferation of whisk(e)y "overwhelming" in US
Market research
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Champagne production, markets and companies
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Sugar: The Fool Proof Target for Obesity or a Can of Worms?
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
