Analysis

Research - Tuning into younger mindset no easy task for wine

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Appealing to younger consumers may be vital in ensuring a healthy future for the wine sector but it is easier said than done. New research from Wine Intelligence which segments the wine market into six different consumer groups underlines why the youth market is a tough one for wine marketers to crack. Ben Cooper reports.


Related Content

China's thirst for Australian wine continues as purchases move online - research

China's thirst for Australian wine continues as purchases move online - research...

US retains tops spot as world's most attractive wine market - research

US retains tops spot as world's most attractive wine market - research...

What's coming up in wine in 2018? - Predictions for the Year Ahead - Comment

What's coming up in wine in 2018? - Predictions for the Year Ahead - Comment...

How targeting night-time consumption will breathe life into CSDs - NPD trends

How targeting night-time consumption will breathe life into CSDs - NPD trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?