Analysis

Research in Focus - Rum Sector Reaping the Premiumisation Dividend

Most popular

As Irish whiskey comes of age, so do its problems

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.


Related Content

Can rum walk the line between fun and serious? - Research in Focus

Can rum walk the line between fun and serious? - Research in Focus...

"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" -...

Rum sector braced for falling volumes in years ahead - research

Rum sector braced for falling volumes in years ahead - research...

Rum sector looks to capitalise on its diversity – Research in Focus

Rum sector looks to capitalise on its diversity – Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?