Analysis

Research in Focus - Emerging Markets Not Always the Answer

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

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While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.


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