Analysis

Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking

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What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

Why consumers want more experiential marketing

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In a way it must be a bit galling for the undoubtedly talented number crunchers at the International Wine and Spirit Record (IWSR) that their carefully devised methodology for calculating the world's top performing spirit brand produces probably the same outcome as the intuitive guess of most industry professionals.


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