REPORT IN FOCUS - Liqueurs show versatility as trends change

By just-drinks.com editorial team | 14 November 2008

Far from being comprised of rather dusty brands consumed after dinner by a declining proportion of drinkers, liqueurs are among the most versatile products on the drinks market. According to a new report from just-drinks and The IWSR, the growth of the cocktail culture in the US and now increasingly in other markets, and the increasing popularity of flavoured versions of mainstream spirits have resulted in sustained growth in this most vibrant of categories. Ben Cooper reports.

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Far from being comprised of rather dusty brands consumed after dinner by a declining proportion of drinkers, liqueurs are among the most versatile products on the drinks market. According to a new report from just-drinks and The IWSR, the growth of the cocktail culture in the US and now increasingly in other markets, and the increasing popularity of flavoured versions of mainstream spirits have resulted in sustained growth in this most vibrant of categories. Ben Cooper reports.

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