UK fruit juices and juice drinksconsumption remains buoyant after five years of continuous growth and a number ofacquisitions have consolidated the marketplace both nationally and internationally. The fruit juices and juice drinks(containing between 5-25% juice) market increased by 4% in both volume and value last yearto reach 1.37 billion litres with sales worth £1.4 billion, according to Leatherhead FoodRA. Pure fruit juices represent the lion's share, accounting for 68% of volume and71% of market value (see Tables One and Two).