Analysis

Refocused PepsiCo Eyes New Horizon

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

The process of reshaping and refocusingPepsiCo, which commenced in 1996, is expected to leave the US-based soft drinks and snacksgiant in a stronger position as it enters the new millennium than it has been for manyyears. By Mike Rohan. PepsiCo's ambitious 'ProjectBlue' campaign signified the company's last big play to try and catch up witharch rival Coca-Cola in global soft drinks. Having since accepted that Coca-Cola isunassailable in certain markets, PepsiCo has settled for making the most of being theworld's second biggest soft drinks group and is now concentrating its efforts only onthose markets where it has the economies of scale and market share to compete effectivelywith its US rival. This has meant retreating or scaling back in certain international softdrinks markets - South Africa being a prime example where PepsiCo threw in the towel justthree years after re-entering the market in 1994.


Related Content

This week in soft drinks & bottled water, featuring a new CFO for Coca-Cola Consolidated, PepsiCo joins cross-industry packaging alliance and back with a bang for home carbonation

This week in soft drinks & bottled water, featuring a new CFO for Coca-Cola Consolidated, PepsiCo jo...

PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola

PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola...

This week in soft drinks & bottled water, featuring results from Coca-Cola European Partners , The Coca-Cola Co, Coca-Cola HBC, Dr Pepper Snapple Group and PepsiCo

This week in soft drinks & bottled water, featuring results from Coca-Cola European Partners , The C...

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?