Discounters have been steadily building up their presence in the global alcoholic drinks market over the last decade, according to Euromonitor International's latest global briefing 'Global Alcoholic Drinks: More Bad News for the On-trade'. The arrival of the current financial crisis and a subsequent return to the values of thriftiness and inconspicuous consumption have provided the channel with an additional boost, whilst clearly illustrating that opportunities are still present even during times of economic gloom and instability. Spiros Malandrakis, Alcoholic drinks analyst at Euromonitor International, investigates.