Analysis

Reaching my generation

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

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With all the focus on youth culture in the soft drinks world, it is easy to forget the importance of the older generations to the well-being of the industry. Ignore the significance of the 45- to 60-year olds at your peril Sarah Reed warns.


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