Analysis

Indian's alcoholic market: Purdah and prohibition wane - the party may soon begin

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Liberalisation in India's drinks industry is attracting foreign companies from around the world. just-drinks.com talks to Pramod Krishna, President of the Confederation of Indian Alcoholic Beverage Companies (CIABC) and asks, with a potential market worth billions of dollars, which companies and brands will rise in this changeable market.


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