US: Pernod Ricard unveils added value packs
Pernod has extended its Absolut 2008 MirrorBall promotion to include a blue Absolut 80 proof MirrorBall, a red Raspberry, gold Citron and orange Mango MirrorBall, available in 12 packs, the group said today (11 August).
Jameson Irish Whiskey will be launched in 750ml with two Jameson rocks glasses.
Champagne Perrier-Jouët is again offering its coffret, which includes a 750ml of Perrier Jouët Fleur and two hand-painted champagne flutes along with a Perrier Jouët Grand Brut and two champagne flute gift set. GH Mumm has launched a Cordon Rouge champagne flute gift pack.
The Glenlivet is offering a giftpack including a 750ml of The Glenlivet 12 Year Old and two, branded rocks glasses.
Chivas Regal has unveiled four value-added ideas, including glasses and a canister, for its 12 Year Old and 18 Year Old, while Kahlúa is launching value-added packs that include a 750ml of Kahlúa along with a branded glass coffee mug or a mug and three 50ml bottles of Kahlúa's French Vanilla, Hazelnut and Mocha flavours.
The Beefeater gift includes a 750ml of Beefeater London Dry Gin packaged with two, red-stemmed Beefeater-etched glasses and a 1.75L of Beefeater packaged with a festive red and silver branded cocktail shaker.
Martell Cognac is offering a Martell VSOP value-added gift pack with two branded snifters. Super-premium Martell XO will be available packed with four leather coasters and Martell Cordon Bleu will be available packed with four Cognac glasses.
Sandeman Port is offering a 750ml of Sandeman Tawny Port and two port glasses.
Pernod Ricard is looking to boost sales of potato vodka brand Luksusowa in the US after signing a distribution deal with WJ Deutsch & Sons....
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