Analysis

Pernod Ricard sings different tune on Cognac in China - Analysis

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

Gong xi fa cai, as the Chinese say. The saying is the equivalent of "happy new year" and is ubiquitous in China at this time of year, partly because of the earworm of a song that is played in every department store and on all television shows.


Related Content

Pernod Ricard reaps reward of China, India return - Analysis

Pernod Ricard reaps reward of China, India return - Analysis...

This week in spirits & wine, featuring Prosecco's branded problem, Pernod Ricard's Cognac tune and Sazerac's link with Hi-Spirits

This week in spirits & wine, featuring Prosecco's branded problem, Pernod Ricard's Cognac tune and S...

Cognac and the new world order - Analysis

Cognac and the new world order - Analysis...

China spirit - How Diageo got burned by the baijiu bubble - Part I

China spirit - How Diageo got burned by the baijiu bubble - Part I...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?