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Pernod Ricard reaps reward of China, India return - Analysis

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Sales teams for major spirits producers in China and India have not had it easy of late. Both Asian giants have been buffeted by the kind of macro-economic headwinds far out of the control of the business world. Take, for example, the Chinese government's corruption clampdown that put paid to high-margin spirits, or an increase in political temperance that led to the highway alcohol ban in India.


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