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Pernod Ricard global plans are pure play

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Spending time with Diageo seems to have rubbed off on Pernod Ricard's management team. Non-core businesses, especially in the food sector, are out of favour and diversification is a dirty word. "Pure play" is the new mantra - Richard Burrows's unique jargon to emphasise the French group's plans to become an unsullied wine and spirits company.


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