Spending time with Diageo seems to have rubbed off on Pernod Ricard's management team. Non-core businesses, especially in the food sector, are out of favour and diversification is a dirty word. "Pure play" is the new mantra - Richard Burrows's unique jargon to emphasise the French group's plans to become an unsullied wine and spirits company.
Pernod Ricard global plans are pure play
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why spirits must rethink its future positioning
- Do consumers care about your cocktail competition?
- Cannabis creeps towards the mainstream
- Cannabis versatility an attratction for Coca-Cola?
- Could hop-flavoured water break new ground? - NPD
News
- Pernod Ricard to open Porn Star Martini house
- Global trade war comes to drinks next week
- Suntory ready to raise European Bourbon prices
- Maker's Mark poaches Heaven Hill master distiller
- Volatility unlikely to derail Diageo in fiscal-19
Market research
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Coffee in 2018: The New Era of Coffee Everywhere
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
