Analysis

Analysis: Pernod leaves Allied deal behind and looks forward

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Pernod Ricard's annual results briefing last week suggested the company has consigned the Allied Domecq deal to history. No more talk of bedding down and integration. The emphasis was firmly on the future. But, writes Olly Wehring, in spite of the strong sales growth seen over the past year, there are a few worrying clouds on the horizon for the French drinks giant.


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