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Past Strategies Future Realities

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Karel Vuursteen, Chairman of Heineken, will be heading an impressive panel of speakers at Canadean's International Beer Seminar in Amsterdam on 11th and 12th May. The theme of the seminar will be "Past Strategies - Future Realities" and speakers will seek to review some of the key brewing industry developments of the last few years in the light of so many ambitious strategies which manifestly have had to come to terms with an unforgiving marketplace.


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