Analysis

Palumbo takes central role in Coca-Cola marketing

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Recently named Coca-Cola's new chief marketing officer, Daniel P. Palumbo faces some tough challenges both in North America and international markets. Ben Cooper looks at how his appointment fits in with the strategy for the group being mapped out by recently appointed chief operating officer, Steven Heyer.


Related Content

Coca-Cola Co's global water stewardship director, Greg Koch - Interview

Coca-Cola Co's global water stewardship director, Greg Koch - Interview...

The Coca-Cola Co Performance Trends 2013-2017 - results data

The Coca-Cola Co Performance Trends 2013-2017 - results data...

The Coca-Cola Co oozes optimism for 2018, but is it misplaced? - Analysis

The Coca-Cola Co oozes optimism for 2018, but is it misplaced? - Analysis...

The Coca-Cola Co 2012-2016 - results data

The Coca-Cola Co 2012-2016 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?