Analysis

Alcoholic Beverages: Opportunities or Icebergs Ahead?

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PROMAR International StudyForecasts Dramatic Changes In Consumer Buying Patterns Consumer attitudes and preferences foralcoholic beverages will change significantly over the next decade, according to a studyjust released by PROMAR International. The study, Serving the US Drinks Consumer to 2010:Strategies for tomorrow's alcoholic beverage businesses, concludes that socio-economic,demographic and other factors are swiftly reshaping the wine, beer, and spirits markets.


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