PROMAR International StudyForecasts Dramatic Changes In Consumer Buying Patterns Consumer attitudes and preferences foralcoholic beverages will change significantly over the next decade, according to a studyjust released by PROMAR International. The study, Serving the US Drinks Consumer to 2010:Strategies for tomorrow's alcoholic beverage businesses, concludes that socio-economic,demographic and other factors are swiftly reshaping the wine, beer, and spirits markets.