Analysis

Opportunism, ambush or ambiguity?

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

MORE

The row that has erupted between Chinese basketball star, Yao Ming, and Coca-Cola over the use of his image for a promotion has raised some interesting questions about sports sponsorship. Ben Cooper takes a look at how Coca-Cola put one over on its arch-rival and the ensuing reactions.


Related Content

Sugar - Which works best? Doing it yourself or being told what to do? - Sustainability Spotlight

Sugar - Which works best? Doing it yourself or being told what to do? - Sustainability Spotlight...

"When people come to Pinterest, they are at a point where they are interested in a product, service ...

Comment - Soft Drinks & Water - Coke Life: Hit or Miss?

Comment - Soft Drinks & Water - Coke Life: Hit or Miss?...

Scale or Stale - M&A options for craft brewers looking to grow their business - Industry Comment

Scale or Stale - M&A options for craft brewers looking to grow their business - Industry Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?