Analysis

Focus - Soft drinks: New products target the recovering market

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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Detoxing is as much part of the holiday ritual as the excesses that make it necessary and, Annette Farr writes, today's soft drinks market provides a plethora of products claiming restorative health benefits.


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