Analysis

New Products From Japan

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

Why spirits must rethink its future positioning

MORE

Beer Suntory: New Carlsberg Draft . Suntory brews this Danish beer under licence in Japan. The product has now been changed to a 100% malt beer and to a draft beer in cans and bottles. Suntory has been brewing 100% malt beers in Japan for many years and has developed the technology using the Carlsberg yeast to produce a clean and rich flavor 100% malt beer. The change to draft canned and bottled beer (non-heat-treated beer) is essential in Japan as virtually all Japanese beer in cans and bottles is non-heat-treated and has been for many years. The Japanese brewers developed a special filtering systems to remove the yeast without heat-treatment and exported this technology to the west. The new Carlsberg Draft has a new pack design to emphasize that it is now 100% malt and draft. No pack size or price quoted.


Related Content

This week in soft drinks & bottled water, featuring PepsiCo's hopes for Sodastream, a new CEO for Arca Continental and why RTD coffee is poised for a booming future

This week in soft drinks & bottled water, featuring PepsiCo's hopes for Sodastream, a new CEO for Ar...

What can the soft drinks industry learn from The Coca-Cola Co? - Comment

What can the soft drinks industry learn from The Coca-Cola Co? - Comment...

New product innovation fuels gains for milk alternatives - NPD round-up

New product innovation fuels gains for milk alternatives - NPD round-up...

Henkell Freixenet harnesses Instagram power with new serves and nail polish

Henkell Freixenet harnesses Instagram power with new serves and nail polish...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?