All political parties are in 'full-on' election mode and this means ramping up activity to win support and votes across the country. Key political figures are making their views heard by outlining their proposals to improve their chances at the polls. As part of this, alcohol and its consumption have jumped to the top of the political agenda. We've seen various parties use alcohol to almost outdo each other in the media with different plans to cut binge drinking and alcohol-fuelled anti-social behaviour, which costs the UK millions of pounds each year. What can we actually expect? Tim Wilson, managing director of the Wilson Drinks Report considers the options.