Marketing Brief - When heritage brands make a comeback
By Cream Global | 6 July 2010
In a new monthly column on just-drinks, we have teamed up with marketing analyst Cream Global to bring you the best in comment and insight on the world of drinks marketing and advertising. This month we look at the brands that have successfully leveraged the power of heritage marketing from craft German beers to Canadian Club.
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In a new monthly column on just-drinks, we have teamed up with marketing analyst Cream Global to bring you the best in comment and insight on the world of drinks marketing and advertising. This month we look at the brands that have successfully leveraged the power of heritage marketing from craft German beers to Canadian Club.
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