Analysis

Managing change in a dynamic European market

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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The beverage business operates in a dynamicenvironment, where changes to the structure and nature of the market can emerge as aresult of any number of external factors. Chief amongst these is latest governmentlegislation in which the European Union (EU) eliminates the Duty Free sales channel duringthe move towards a single market economy.


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