Market research
At a time when the leading soft drinksmultinationals are coming under growing competitive pressures from proliferating localproducts, the Chairman of Coca-Cola Beverages, Neville Isdell, is to deliver the keynoteaddress at a major two-day international soft drinks conference in Prague, Czech Republic,18-19 November,1999. He will speak on "The long term strategic imperative and theneed for short term flexibility".
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