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Kentucky-based Limestone Branch Distillery is to launch two of its North American whiskey expressions in the UK.

Limestone Branch Distillerys portfolio in the UK will include Minor Case Rye Whiskey

Limestone Branch Distillery's portfolio in the UK will include Minor Case Rye Whiskey

Yellowstone Select Bourbon and Minor Case Rye Whiskey will roll out to the UK on- and off-premise from this month, the company said earlier this week. Woolf Sung will handle distribution for the pair, which both carry a retail price of GBP49 (US$65) per 70cl bottle.

Limestone president Steve Beam said the launch targets "huge demand" in the UK for Bourbon and rye whiskeys with authenticity. "Bourbon and rye offer an ideal entry to the category, and the increasing popularity of classic American whiskey-based cocktails such as the Old Fashioned, Whiskey Sour and the Manhattan, are further fuelling demand," Beam added.

Limestone was founded in 2011 by brothers Stephen and James Beam, who are seventh-generation descendants of Jacob Beam, and fourth-generation descendants of JW Dant, who started making Yellowstone whiskey in 1872. Luxco acquired the Yellowstone brand in 1993, but transferred it to Limestone when it took a half-share in the business in 2015.

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Sectors: Spirits

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