Analysis

Light relief for Latin America's brewers

Most popular

What will be Pernod Ricard's priorities?

Bar Nøne launch proves Coca-Cola is faster

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

MORE

Latin American consumers were slow to acquire the taste for light beer but in the last couple of years the region's major brewers have seen huge growth from the category. Moreover, Owain Johnson found that light beers have given the brewers access to new consumers and provided invaluable growth during difficult economic times.


Related Content

How ultra-light beer is re-defining the light beer concept - NPD trends

How ultra-light beer is re-defining the light beer concept - NPD trends...

The fastest-growing US craft brewers in 2017 - The facts

The fastest-growing US craft brewers in 2017 - The facts...

Top US Craft Brewers in 2017 - The facts

Top US Craft Brewers in 2017 - The facts...

"What people forget is this: The enemy is not here. We're all brewers" - just-drinks meets Anheuser-...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?