Analysis

KWV's Fortunes Peak With Perold

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

MORE

Smoky, velvety and bursting with fruit are not the normal reactions associated when drinking a South African red wine. But then KWV's Abraham Perold has not been designated a super-premium for nothing. "Back in 1993, we thought why can't we produce a red that can compete with the old world premiums such as the Rothschild's but with a totally new world character," said KWV's chief cellarmaster Kosie Möller. The decision was made to focus on this market and has finally come to fruition in this limited edition launched in the UK last week.


Related Content

"Brexit is going to happen so we might as well get on with it" - Interview, Philip Gregan, CEO, New ...

PepsiCo adds to left-field endorsement trend with NASCAR spoof - video

PepsiCo adds to left-field endorsement trend with NASCAR spoof - video...

"Only dead fish go with the stream" - Interview, Maison Villevert CEO Jean-Sébastien Robicquet...

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pern...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?