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The spirits market is strong in the US |
Here, courtesy of Euromonitor and Stifel, is a breakdown of the market share of spirits in the US.
Bourbon
- Brown-Forman 39%
- Beam Inc 32%
- Others 17%
- Sazerac 11%
- Diageo 1%
- Bacardi 0%
- Pernod Ricard 0%
Blended whisk(e)y
- Diageo 48%
- Beam Inc 19%
- Others 19%
- Sazerac 11%
- Bacardi 0%
- Brown-Forman 0%
- Pernod Ricard 0%
Scotch whisky
- Diageo 33%
- Others 29%
- Bacardi 18%
- Pernod Ricard 12%
- Sazerac 7%
- Beam Inc 1%
- Brown-Forman 0%
Canadian whiskey
- Diageo 35%
- Others 21%
- Beam Inc 18%
- Sazerac 14%
- Brown-Forman 12%
- Bacardi 0%
- Pernod Ricard 0%
Irish whiskey
- Pernod Ricard 76%
- Diageo 15%
- Others 5%
- Beam Inc 3%
- Sazerac 1%
- Bacardi 0%
- Brown-Forman 0%
Gin
- Pernod Ricard 32%
- Others 23%
- Diageo 21%
- Bacardi 10%
- Sazerac 10%
- Beam Inc 4%
- Brown-Forman 0%
- Others 32%
- Diageo 27%
- Sazerac 13%
- Beam Inc 12%
- Pernod Ricard 8%
- Bacardi 6%
- Brown-Forman 2%
Rum
- Bacardi 42%
- Diageo 27%
- Others 18%
- Pernod Ricard 7%
- Beam Inc 4%
- Sazerac 2%
- Brown-Forman 0%
Tequila
- Others 72%
- Beam Inc 13%
- Sazerac 6%
- Brown-Forman 5%
- Bacardi 3%
- Diageo 1%
- Pernod Ricard 0%
Brandy
- Others 93%
- Beam Inc 4%
- Pernod Ricard 2%
- Sazerac 1%
- Bacardi 0%
- Brown-Forman 0%
- Diageo 0%
Cordials/Liqueurs
- Others 46%
- Beam Inc 15%
- Diageo 12%
- Pernod Ricard 10%
- Brown-Forman 8%
- Sazerac 6%
- Bacardi 3%
Cocktails & Mixed Drinks
- Diageo 48%
- Others 28%
- Bacardi 13%
- Sazerac 7%
- Beam Inc 2%
- Brown-Forman 1%
- Pernod Ricard 1%
Total
- Others 41%
- Diageo 20%
- Bacardi 9%
- Beam Inc 9%
- Pernod Ricard 9%
- Sazerac 7%
- Brown-Forman 5%