The spirits market is strong in the US

Here, courtesy of Euromonitor and Stifel, is a breakdown of the market share of spirits in the US.

Bourbon

1. Brown-Forman 39%
2. Beam Inc 32%
3. Others 17%
4. Sazerac 11%
5. Diageo 1%
6. Bacardi 0%
7. Pernod Ricard 0%

Blended whisk(e)y

1. Diageo 48%
2. Beam Inc 19%
3. Others 19%
4. Sazerac 11%
5. Bacardi 0%
6. Brown-Forman 0%
7. Pernod Ricard 0%

Scotch whisky

1. Diageo 33%
2. Others 29%
3. Bacardi 18%
4. Pernod Ricard 12%
5. Sazerac 7%
6. Beam Inc 1%
7. Brown-Forman 0%

Canadian whiskey

1. Diageo 35%
2. Others 21%
3. Beam Inc 18%
4. Sazerac 14%
5. Brown-Forman 12%
6. Bacardi 0%
7. Pernod Ricard 0%

Irish whiskey

1. Pernod Ricard 76%
2. Diageo 15%
3. Others 5%
4. Beam Inc 3%
5. Sazerac 1%
6. Bacardi 0%
7. Brown-Forman 0%

Gin

1. Pernod Ricard 32%
2. Others 23%
3. Diageo 21%
4. Bacardi 10%
5. Sazerac 10%
6. Beam Inc 4%
7. Brown-Forman 0%

1. Others 32%
2. Diageo 27%
3. Sazerac 13%
4. Beam Inc 12%
5. Pernod Ricard 8%
6. Bacardi 6%
7. Brown-Forman 2%

Rum

1. Bacardi 42%
2. Diageo 27%
3. Others 18%
4. Pernod Ricard 7%
5. Beam Inc 4%
6. Sazerac 2%
7. Brown-Forman 0%

Tequila

1. Others 72%
2. Beam Inc 13%
3. Sazerac 6%
4. Brown-Forman 5%
5. Bacardi 3%
6. Diageo 1%
7. Pernod Ricard 0%

Brandy

1. Others 93%
2. Beam Inc 4%
3. Pernod Ricard 2%
4. Sazerac 1%
5. Bacardi 0%
6. Brown-Forman 0%
7. Diageo 0%

Cordials/Liqueurs

1. Others 46%
2. Beam Inc 15%
3. Diageo 12%
4. Pernod Ricard 10%
5. Brown-Forman 8%
6. Sazerac 6%
7. Bacardi 3%

Cocktails & Mixed Drinks

1. Diageo 48%
2. Others 28%
3. Bacardi 13%
4. Sazerac 7%
5. Beam Inc 2%
6. Brown-Forman 1%
7. Pernod Ricard 1%

Total

1. Others 41%
2. Diageo 20%
3. Bacardi 9%
4. Beam Inc 9%
5. Pernod Ricard 9%
6. Sazerac 7%
7. Brown-Forman 5%