Drambuie has been put up for sale

Drambuie has been put up for sale

The owner of Drambuie today (22 May) confirmed that the liqueur is up for sale. Here, just-drinks takes a closer look at the brand. 

  • The Drambuie brand has been owned by the MacKinnon Family Trust for the past 100 years. The family bought it from a Skye hotelier in 1914, but legend has it that the original recipe came from Bonnie Prince Charlie.
  • The core brand is a blend of Scotch whisky, spices, heather honey and herbs.
  • Extensions include Drambuie 15, which on its release in 2011 was the first product Drambuie had launched into the UK market in a decade. Drambuie 15 uses 15-year-old Speyside malts and is targeted at Drambuie customers that want to trade up and new malt whisky experimenters.
  • Sales have suffered in the past few years, partly through a decline in Southern European markets.
  • Greece was previously Drambuie's second-biggest market after the US but volumes in 2012 fell by 27% year-on-year.
  • In Drambuie's most recent full-year results, net profits were down by 12% to GBP2.5m (US$4m) and net sales fell by 3% to GBP22.2m.
  • Brand Drambuie was launched in India in 2011 while Drambuie 15 has been trialled in Vietnam.
  • Suntory-owned Morrison Bowmore handles Drambuie's procurement, blending, bottling and logistics operations at the group's Springburn site.
  • The name Drambuie comes from the Scots gaelic an dram buidheach, which translates as “the drink that satisfies”.

Expert analysis

Suntory's Acquisition of Beam

Suntory's Acquisition of Beam

This profile brings together all of just-drinks' coverage of the major developments in Suntory's acquisition of Beam. Spanning a four month period since the beginning of the year the profile looks at ...read more