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just the Facts - Diageo's Zacapa

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This morning, Diageo secured a controlling stake in the Zacapa rum brand from Industrias Licoreras de Guatemala. Here, just-drinks takes a closer look at the brand and its history.

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  • Ron Zacapa Centenario was produced in Zacapa, Guatemala in 1976 in celebration of the town's centenary.
  • The rum is produced and aged at high altitude - 2,300m above sea level. Master Blender Lorena Vásquez ages the rum in a facility named the ‘House above the Clouds'.
  • The range includes Zacapa 23 containing a blend of rums from six to 23 years old, and Zacapa XO containing a blend of rums from six to 25 years old and aged in French oak barrels that previously held Cognac.
  • Each bottle is finished with a hand-made woven band produced from dried palm leaves, or petate - a craft mastered by the Mayan people since 1400BC.
  • The brand is co-owned by Industrias Licoreras de Guatemala. The company has its own distillery and four production plants, with direct operations in the countries of the Central American region.

Sectors: Mergers & acquisitions, Spirits

Companies: Diageo

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