In a week when C&C Group has more than doubled its UK cider volumes by acquiring Gaymer Cider Co, just-drinks takes a closer look at the latest Nielsen figures on cider sales in the country.

Here are five facts on the UK cider category, taken from the latest available Nielsen data.

  1. Cider has a 10.5% volume share of the UK alcoholic drinks market, compared to beer on 66% and wine on 17.4%.
  2. Cider sales are growing by 8% by volume year-on-year, against a total alcoholic drinks market down 3%. Cider volume sales are up 14% in the off-trade, but down 0.7% in the on-trade.
  3. Pear cider has been the "key innovation" in the last 18 months and 40% of cider buyers have bought a Pear variety.
  4. However, all cider varieties are growing, including white cider, which has seen 6% volume sales growth in the off-trade.
  5. In the off-trade, premium cider is driving growth, up 16% in volume and 18% in value year-on-year.