just The Facts - Cassava
Following SABMiller's decision to produce a beer using cassava in Mozambique, just-drinks brings you the basics on what cassava is.
- Cassava is a shrub-like plant believed to have been introduced into Africa by Portuguese traders from Brazil in the 16th Century. It is grown across the developing world, from Thailand to African countries to Latin America. In 2009, cassava was an essential part of the diet of 500m people, according to the US Department of Agriculture.
- In 2000, the United Nations Food & Agriculture Organisation launched the Global Cassava Development Strategy. The policy is driven by the idea that "cassava could become the raw material base for an array of processed products that will effectively increase demand for cassava and contribute to agricultural transformation and economic growth in developing countries".
- Cassava is relatively low cost and has a high yield per hectare when compared with other crops. It also produces relatively high amounts of starch.
- However, it does not export well. According to SABMiller: "Cassava is an excellent source of starch, but starts to degrade almost immediately after it is harvested, which, together with its high water content, makes it unsuitable for transporting over long distances."
- In 2006, global cassava production was estimated at 200m tonnes per year - roughly one third of world wheat production.
- Brown-Forman's march on premium whisk(e)y -Comment
- Are consumers getting tired of consuming?
- Where does AB InBev see the future of beer?
- SABMiller in Cent'l & E Europe - What is for sale?
- Will US consolidation leave craft alcohol exposed?
- Brown-Forman to buy BenRiach Distillery Co
- Bacardi rolls out new global Martini ad - video
- Brown-Forman appoints new GTR marketing head
- Guinness Nigeria sees YTD sales, profits tumble
- Bacardi recruits ex-News International exec
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends