just the Facts – Carlsberg and Chongqing Brewery
Earlier today (4 March), Carlsberg announced its intention to up its stake and take control of Chongqing Brewery in China. Here's a closer look at Carlsberg's presence in China, and Chongqing's position in the country's beer market.
Carlsberg in China
Carlsberg has concentrated its efforts in the west of the country.
- In Xinjiang, the brewer has 65% ownership of Wusu Xinjiang Beer Group, which has nine breweries
- In Tibet, Carlsberg owns 33% of Lhasa Brewery, which has one production facility
- In Qinghai, it has 33% of the Qinghai Huang He Brewery
- In Gansu, the Lanzhou Group, which is 30% held by Carlsberg, has three breweries
- In Ningxia, Carlsberg has 70% ownership of Ningxia Group's sole brewery
- In Yunnan, the company has full control of Yunnan Group and its two breweries
- Down in the south, in Guangdong, Carlsberg owns one brewery that supplies its namesake beer to all of China and Hong Kong
- Finally, in the central province of Chongqing, Carlsberg currently holds 29% of Chongqing Brewery and its 11 breweries – it also co-owns 12 production facilities through the JV Chongqing Xinghui Investment Co, which it co-owns with Chongqing Brewery
Chongqing province and Chongqing Brewery
- The province of Chongqing is grouped in the south-west China beer market, which accounts for 12% of the country's beer volumes. Also included in the south-west region are the provinces of Sichuan, Guizhou, Guangxi and Yunnan
- SABMiller's CRSnow JV is the regional leader, with 24% volume share. While Chongqing Brewery is second, with 19% volume share. Beijing Yanjing Brewey is third, with 18% volume share
- The Chongqing province accounts for 19% of the volumes in south-west China, with annual volumes of around 10m hectolitres. Sichuan province (40% of the region's volumes) and Guangxi (26% of volumes) are the only provinces larger then Chongqing in the south-west
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For a broader view of China's beer market, click here.
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