Analysis

Just the Answer - Reed Paget

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Last month saw the launch of Belu Spring Water in the UK off-trade. Not a remarkable event in itself perhaps but the launch of the brand in the UK's first biodegradable plastic bottle, with 100% of net profits going towards clean water projects in the UK and around the world, has pricked the interest of many consumers. Belu's co-founder, Reed Paget, discusses the brand and its unique proposition.


Related Content

"We can handle Brexit in our stride" - just-drinks talks to Diageo CEO Ivan Menezes...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

"We manage the company efficiently, because we're the owners" - just-drinks speaks to Anheuser-Busch...

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Win...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?