Analysis

Just the Answer - Max Shapira

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

Heaven Hill Distilleries is the largest independent distilled spirits producer in the US and is currently enjoying great success in the home market with its premium pre-mixed cocktail brand, Hpnotiq. Heaven Hill's president, Max Shapira, discusses Hpnotiq's progress as it begins to roll out internationally.


Related Content

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven...

"We've got to be a little different and break some of the moulds" - just-drinks meets Distell CEO Ri...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?