Analysis

Just the Answer - Bengt Baron

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Interview - Mark Sandys, Diageo's head of beer

Why future for low-cal soft drinks looks brighter

MORE

Absolut is the world's third largest spirits brand and has consistently won plaudits for innovative marketing. Just-drinks quizzed Bengt Baron, president of V&S Absolut Spirits, about the brand's success, new product launches and V&S Group's plans for the future.


Related Content

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO ...

"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, ...

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Win...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?