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Gruppo Campari's Skyy vodka brand is recovering in the US despite a slowdown in flavoured vodka, according to the company's CEO.

Skyy posted flat sales in the US last fiscal year

Skyy posted flat sales in the US last fiscal year

In a post-results analysts' call today, Bob Kunze-Concewitz said Skyy has benefited from an acceleration in the non-flavoured vodka category. However, he warned that Campari's flavoured Skyy Infusions range was “suffering from a slowdown in flavours”.

In July, Campari launched a series of US TV ads for its Skyy vodka brand in a bid to boost flat sales for the brand in fiscal 2013/14.

Kunze-Concewitz said today: “We feel pretty good about what we've done with vodka in our marketing and consumers are responding to the campaigns and our new packaging.”

The CEO said trends in the US continue to see brown spirits perform better than white, adding: “Pricing in vodka remains an area of tension and we have seen aggressive pricing from competitors around Labour Day.”

Kunze-Concewitz also said he “feels good” about underlying consumption in Russia in the face of macroeconomic uncertainties. Campari today said sales in Russia were “stable” despite a slowdown in Vermouth.

“What's moving our dials (in Russia) is the movement from Vermouth into sparkling wine,” Kunze-Concewitz said.

In today's results, Campari posted a drop in YTD profits because of restructuring costs from recent acquisitions, while sales slipped 1% in the nine months. 


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