Analysis

just On Call - SABMiller, Meantime Brewing Co say goodbye to 'craft'

Most popular

Why COVID-19 has restored plastic's popularity

Brown-Forman Performance Trends 2016-2020 - data

Is there something wrong with C&C Group? - comment

How drinks companies can trump the water fountain

Alcohol guidelines down to one drink per day?

MORE

The term ‘craft beer’ will disappear, according to Meantime Brewery Co’s CEO, Nick Miller, and SABMiller’s MD of Europe, Sue Clark.

Craft work: SABMiller buys Meantime

Craft work: SABMiller buys Meantime

Speaking to journalists following SABMiller’s announcement this morning that it has acquired London brewery Meantime, both parties agreed that the term ‘craft’ will cease to be of relevance in the coming years. "It’s about style and authenticity more than it is about the craft label," said Clark today. "From our perspective, its about joining up with a partner that has a range of great beer styles."

Miller added: "The term will disappear over time and choice, variation and genres of beer will be enjoyed. Do you ever see craft coffee?"

But, Miller insisted the deal would not spell the immediate end to the term ‘craft’ at the Meantime brewery: "All beer is crafted … Why would Meantime not be a craft beer just because it has got a different set of shareholders?"

Both parties used US examples to illustrate the point, citing brands such as Sierra Nevada and Sam Adams brewer The Boston Beer Co as examples of big-volume craft beers.

Miller, who remains at the helm of Meantime, said the buyout would give the brewery greater reach across Europe: "Growth to date is higher in 2015 than it was in 2014, already," he said. "The SABMiller tie-up will help reach further into Europe in the short to medium term."

From SAB’s perspective, the deal gives them access to craft expertise and a soon-to-open pilot brewery, which will become a centre for SABMiller’s European innovation and new product development.

Clark said Meantime had been SABMiller's only target, and the company "hasn’t approached others in the UK".

Although the financial details of the transaction were not disclosed, Clark said the deal "in the context of SAB is small".

For an exclusive interview with Meantime's CEO, Nick Miller, click here.


Related Content

US craft beer gangs up to battle Mad Max market - Comment

US craft beer gangs up to battle Mad Max market - Comment...

"The craft beer buying spree created some confusion in the marketplace" - just-drinks speaks to Paul...

"There might be deals to be made" - New York craft brewers warn of coronavirus impact...

Craft beer is dead. Long live craft beer - comment

Craft beer is dead. Long live craft beer - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?