just On Call - PepsiCo treads carefully on CSD price - CEO

By Andy Morton | 18 April 2013

PepsiCo's CEO, Indra Nooyi, has said she intends to deal with pricing strategies on CSDs "very carefully" ahead of a sweetener innovation the company claims will reinvent the category.

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PepsiCo's CEO, Indra Nooyi, has said she intends to deal with pricing strategies on CSDs "very carefully" ahead of a sweetener innovation the company claims will reinvent the category.

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