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The head of Coca-Cola HBC has said Coca-Cola Co's tie-up with Monster Beverage Corp will see his firm expand its energy drinks footprint in core markets such as Russia and Nigeria.

Lois said he will take a "duel approach" in energy

Lois said he will take a "duel approach" in energy

Dimitris Lois told analysts on a post-results call yesterday that he is “excited” about Coca-Cola's potential 16.7% stake in Monster, agreed in August, and expects changes to occur in most of his markets. He said both top and bottom lines will be boosted and highlighted Russia and Nigeria as “big markets” for Monster's energy drinks.

The Coca-Cola Co has agreed to pay $2.15bn for its stake in the Californian firm and under the terms of the deal will transfer its energy drinks business to Monster. In return, Coca-Cola will take control of Monster's non-energy brands.

Lois also said he will continue to sell Coca-Cola's energy drinks brand, Burn, alongside Monster's portfolio. “We have a dual strategy approach in energy, and that's a perfect approach, taking in to consideration both the Burn and the Monster propositions,” he said. “This is going to be of great benefit.”

In YTD results, released yesterday, Coca-Cola HBC maintained year-to-date profits growth despite a weak Q3 performance due to bad weather in Europe. The company said it expects markets to remain challenging for the rest of the year.

On yesterday's call, Lois said he has yet to decide whether to distribute the stevia-sweetened Coca-Cola Life but added that his company is “following very closely the European launches”.

Coca-Cola Life was launched in some European markets this year but remains on limited release. It is currently being tested in US markets after debuting in South America last year.

“(Coca-Cola Life) could be seen as a good way to revitalise a few of our established markets with higher capita consumption and where we already have a very strong position,” Lois said.

“Overall, we are waiting for the results (on Life), and then we will evaluate accordingly.”


Sectors: Soft drinks

Companies: The Coca-Cola Company

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