Analysis

just On Call - Coca-Cola Enterprises puts faith in UK PET shake-up

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Coca-Cola Enterprises (CCE) is to continue adding new bottle sizes to its UK portfolio despite a first-quarter volumes drop partly blamed on the introduction of a 1.75-litre PET bottle.

//i2.aroq.com/1/coca_cola_enterprises.jpg

The bottler, which released its first-quarter results yesterday, saw UK volumes drop 9%, cancelling out a 3.5% increase in continental Europe. CCE said the decrease was down to bad weather and a transition to the new bottle size from a two-litre PET option.

But in a conference call with analysts yesterday (24 April), CCE's European head Hubert Patricot said more PET bottle sizes will be launched this quarter - a one-litre and a four-pack 1.5-litre case.

The new offerings are part of CCE's “long-term strategy to broaden our PET bottles repertoire in GB”, Patricot said, and will be supported by a marketing campaign connected to The Coca-Cola Co's sponsorship of this year's football World Cup in Brazil.

John Brock, CCE's chief executive, said the World Cup push, combined with the company's ongoing Share-a-Coke campaign, “give us the right kind of marketplace strategies that will enable us to have volume growth going forward”.

CCE said it has seen across its markets over the past few years a shift in consumer trends towards cans over large PET bottles.

“It's partially driven by the evolution of the household, where you find more one- or two-person households than large families," Patricot said.

In yesterday's first-quarter results, CCE posted a 1.1% increase in net sales to US$1.87bn as operating profits jumped by 65.8% to $184m.


Related Content

just On Call - Coca-Cola Enterprises shows faith in Coca-Cola Life with full launch

just On Call - Coca-Cola Enterprises shows faith in Coca-Cola Life with full launch...

All eyes on Coca-Cola Enterprises' European bottlers merger for 2016 - Analysis

All eyes on Coca-Cola Enterprises' European bottlers merger for 2016 - Analysis ...

"It's who we are" - Coca-Cola Enterprises backs Rugby World Cup tie-up ...

Carlsberg CEO puts faith in premium growth in China as volume losses set to continue - just-drinks Exclusive

Carlsberg CEO puts faith in premium growth in China as volume losses set to continue - just-drinks E...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?