As the end of the year approaches, we take a look back at the ten biggest analysis articles on just-drinks over the last 12 months.
When The Coca-Cola Co branched into alcohol in 2018, the move made headline news. The chuhai drink, under the brand name Lemon-dou, was designed to tap into the growing demand in the country for spirit-and-soda RTDs. Recently, the group announced that Lemon-dou’s sales are projected to reach 67.2m litres by the end of this year, demonstrating the brand has successfully grown to become one of Japan’s key flavoured alcohol beverages.
Concha y Toro has outlined strategies that wine companies can adopt to connect with consumers once the coronavirus pandemic has subsided, including targetting new occasions such as the virtual catch-up.In a presentation on consumer trends in June, the UK unit of the Chile-based wine group said COVID-19 has permanently changed the way people shop.
Ben Cooper examines how COVID-19 is giving progressive companies the chance to show the ideals of conscious capitalism in action, and how corporate engagement in addressing major global issues, such as climate change and poverty, might be affected by the coronavirus pandemic.
UK spirits distributor Highball Brands has recently announced the launch of Drinks Drop – a not-for-profit cocktail delivery service that will partner with some of the biggest bars around the UK to bring high-quality, premixed cocktails right to the consumer’s doorstep. Another example of a drinks company adapting its business model in response to the COVID-19 pandemic, the service is an effective, low-cost solution to support local businesses that have been forced to close.
Having taken a break for 13 months to bring a human into the world, Laura Foster re-dons her consumer trends chapeau and finds our drinking habits to be much-changed compared to when she left us.
COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up – including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdowns are lifted, says consumer trends commentator Lucy Britner.
In 2003, I was living in Taipei at the height of the SARS panic. The city was a sea of facemasks, hand sanitiser and wary residents. At a time when everyone had a SARS story, I spoke to one doctor whose hospital was quarantined without warning, trapping staff, patients and even those who had dropped by to visit relatives. That the latest coronavirus outbreak is bigger than SARS is evident in the numbers.
CFOs are not known for their excitability but, in June, Heineken’s finance head could hardly contain herself. “I have to be careful I don’t sound too enthusiastic,” Laurence Debroux told a virtual audience of analysts on Deutsche Bank’s Consumer Conference 2020 video call. “My investor relations is looking at me, thinking, ‘this is a difficult time, you have to be gloomier!'”
While many markets are the subjects of a second wave of lockdowns right now, and the subsequent effect these latest COVID measures are having on the on-premise channel, Heineken’s UK division drew up a plan of attack for pubs and bars when – if? – they are allowed to reopen early next month.
As the COVID-19 pandemic continues, consumer trends columnist Lucy Britner looks at how the crisis will change consumer behaviour.