Japanese launch energy boosting beverages

By David Robertson | 16 July 2000

Japan's soft drinks market has seen a rash of new products launched by the big beverage companies this year as they all chase a growing but health-driven market. Asahi Breweries, Suntory and Kirin Brewery have all jumped on the bandwagon with products that are very different to the colas and carbonated drinks that dominate Europe and America.

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Japan's soft drinks market has seen a rash of new products launched by the big beverage companies this year as they all chase a growing but health-driven market. Asahi Breweries, Suntory and Kirin Brewery have all jumped on the bandwagon with products that are very different to the colas and carbonated drinks that dominate Europe and America.

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