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Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus

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The US success of Tito's Handmade Vodka has already put some industry noses out of joint. Now, the self-styled craft vodka with the multinational-level volumes is hoping to do the same in the Global Travel Retail channel. But, can the brand sow the same disruption it created in its domestic market?


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