Analysis

Round-Up - NPD: Is “Craft” the Next Big Thing for Soft Drinks and Fruit Juices?

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

MORE

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.


Related Content

Why is kombucha gaining traction with big drinks companies? - NPD trends

Why is kombucha gaining traction with big drinks companies? - NPD trends...

How ultra-light beer is re-defining the light beer concept - NPD trends

How ultra-light beer is re-defining the light beer concept - NPD trends...

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment...

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?