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February 24, 2022updated 04 Apr 2022 12:18pm

Is big data a big deal in beverages? – data

References to the term ‘big data’ in beverage companies’ filings registered a dip in the third quarter of last year, according to recently-released data.

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In the three months to the end of September, the appearance of the term was down 16% on the previous quarter, to the end of June. The rate of mentions in the 12 months so the end of September was 165% higher than in 2016 when GlobalData first began to track the key issues referred to in company filings.

Of the 20 biggest employers in beverages, Coca-Cola HBC referred to big data the most over the 12-month period. GlobalData identified 31 big data-related sentences in the bottler's filings, representing 0.3% of all sentences. Tingyi Holding Corp mentioned big data the second most, in 0.3% of sentences in its filings. Other top employers with high big data mentions included Diageo, Pernod Ricard and PepsiCo.

The filing that featured the strongest focus on the theme in the quarter came from Diageo: Of the document's 3,652 sentences, six - 0.2% - referred to big data.

GlobalData also categorises big data mentions by a series of subthemes. Of these, the most commonly referred-to topic in Q3 last year was 'data analytics', which made up 93% of all big data sub-theme mentions by beverage companies.

When drinks companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Big data counts as one of these topics - companies that are investing in these areas are expected to be better equipped to survive unforeseen challenges.

This analysis provides an approximate indication of which companies are focusing on big data and how important the issue is considered within beverages. However, a company mentioning big data more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into big data have been successes or failures.

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Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
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