Analysis

International groups look to go it alone in China

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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Few markets have attracted the kind of attention being directed at China by the international drinks trade at present. Chris Brook-Carter reviews a recent survey by business analyst KPMG into the hopes and fears of the country's international consumer goods companies.


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